{"id":52982,"date":"2020-10-28T23:45:19","date_gmt":"2020-10-28T23:45:19","guid":{"rendered":"http:\/\/impartner.flywheelsites.com\/?page_id=52982"},"modified":"2022-02-27T13:33:34","modified_gmt":"2022-02-27T13:33:34","slug":"channel-marketing","status":"publish","type":"page","link":"https:\/\/impartner.com\/channel-marketing\/","title":{"rendered":"Channel Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0vw||0vw||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_fullwidth_header _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;cef188e2-eede-4654-832c-190c342bef43&#8243; background_position=&#8221;center_left&#8221; custom_padding=&#8221;6vw||5vw||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>Channel <strong>Marketing<\/strong><\/h1>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-5dcddc52-91c9-4095-8d66-1b08104a92ec&#8221; custom_padding=&#8221;3vw||3vw||true|false&#8221; global_colors_info=&#8221;{%22gcid-5dcddc52-91c9-4095-8d66-1b08104a92ec%22:%91%22background_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;238722d7-5e76-4dbf-9985-cce26006a91d&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; custom_padding_tablet=&#8221;|5vw||5vw|false|true&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/10\/Icon-TCMA.png&#8221; title_text=&#8221;Icon-TCMA&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;25%&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;d3e381e8-f88d-432e-9c25-114c56b404db&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Impartner TCMA Demand Generation Center<\/h2>\n<h3>At last, a demand automation solution that your partners will actually adopt<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;d3e381e8-f88d-432e-9c25-114c56b404db&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>Companies worldwide, have hungered over the promise of amplifying their message through their partners. However, today\u2019s TCMA solutions don\u2019t work for most partners. Partners lack the resources to use or take advantage of valuable TCMA marketing tools.<\/h4>\n<p>The Impartner TCMA Demand Generation Center is a powerful way to remove the barriers of adoption to amplify and promote your marketing message. Our TCMA tools make it easier, more automated, and more scalable for you to do the work FOR your partners.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_video src=&#8221;https:\/\/vimeo.com\/542896216&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;d3e381e8-f88d-432e-9c25-114c56b404db&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>It\u2019s not enough to simply provide email solutions, social posts and ways to share content. You need:<span><\/span><\/h4>\n<ul>\n<li><strong>Lead Generation<\/strong><span>\u00a0<\/span>that allows you to get leads directly to your partners and not be in the messy middle.<\/li>\n<li><strong>Automated, Scalable Solutions<\/strong><span>\u00a0<\/span>makes it just as easy to serve one partner as it is to serve thousands.<\/li>\n<li><strong>Brand Compliance<\/strong><span>\u00a0<\/span>that ensures your messages and brand are always up to date and on point.<\/li>\n<li><strong>Unique and Demand Driven Content<\/strong><span>\u00a0<\/span>smart enough to send users exactly to the right place on your partner\u2019s website \u2014 that is unique to every partner and drives demand directly to them.<\/li>\n<li><strong>Lead Attribution<\/strong><span>\u00a0<\/span>get clarity on the full ROI picture and top lead generating partners and content.<\/li>\n<li><strong><a href=\"..\/google-ads-for-the-channel\">Google Ads for the Channel<\/a><\/strong><span>\u00a0<\/span>to push search traffic directly to your local channel partner.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;d3e381e8-f88d-432e-9c25-114c56b404db&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Why Vendors Love Our TCMA<\/h2>\n<h4>Impartner\u2019s TCMA Demand Generation Center was born to address the dirty little secret of other TCMA solutions \u2014 partner adoption has been low, VERY low.<\/h4>\n<p>The result is the world\u2019s SMARTest, most automated, most scalable, most complete end-to-end TCMA engine that accelerates every step of the marketing lifecycle for vendors, partners, and buyers.<\/p>\n<p>As the vendor, you have full, automated control of your brand from a centralized location as you syndicate your dynamic Showcases, which are lead generation microsites, and drive traffic to them via email and social campaigns launched through your partners via a simple opt-in.<\/p>\n<p>With a principal focus on an optimized partner experience to drive adoption, you will love the extra market reach through the long tail of your channel. And thanks to our SMARTlink technology, you will optimize the amount of demand that your partners generate.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2021\/04\/MKT_Website_ProductsAndServices_DataSheets_TCMA_042321_v4.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;View Data Sheet&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;292638b2-8e87-436b-afbf-6a37a635f471&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/10\/matrix.png&#8221; title_text=&#8221;matrix&#8221; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_width_all=&#8221;8px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2019\/10\/AdobeStock_133787173.jpeg&#8221; alt=&#8221;TCMA&#8221; title_text=&#8221;TCMA&#8221; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;d3e381e8-f88d-432e-9c25-114c56b404db&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Why Partner Adoption Is Better With Impartner\u2019s TCMA<\/h2>\n<p>Larger, marketing savvy partners have been able to take advantage of the traditional, complex TCMA tools, but the long tail of your partners don\u2019t have the resources nor marketing expertise to properly execute those campaigns. This has led to very low adoption overall. With Impartner TCMA Demand Generation Center, the barriers of adoption are removed. It&#8217;s a one time, 5-minute lift for partners to get up and running with their personalized demand automation. That&#8217;s it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;d3e381e8-f88d-432e-9c25-114c56b404db&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Why Your Partners Will Get More Leads<\/h2>\n<p>Our SMARTlink technology automatically creates a clear and targeted click path to send users exactly to the right place on the partner\u2019s syndicated Showcase, which removes any unrelated noise to have a consistent content flow for an optimal user experience.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;d3e381e8-f88d-432e-9c25-114c56b404db&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Impartner TCMA Demand Generation Center<\/h2>\n<h3>A robust, comprehensive demand generation engine<\/h3>\n<p>We make it easy for you to operate your Impartner TCMA Demand Generation from one, easy-to-use control panel. In a single pane of glass, you or your partners can see and use all the campaign elements you\u2019ve created \u2014 emails, social posts, and promotions \u2014 and quickly and easily launch campaigns.<\/p>\n<p><strong>Impartner SMARTlink Technology<\/strong><span>\u00a0<\/span>\u2014 Partners want one thing from vendors: demand. They want leads. Delivered directly to their digital door. On a silver platter. No problem. Impartner\u2019s fully automated deep linking technology makes it easy for you and your partners to enable integrated multi-touch campaigns that drive traffic from email and social to the specific relevant Showcase content embedded on the partner website \u2014 without any partner effort.<\/p>\n<p><strong>Add<span>\u00a0<\/span><a href=\"..\/google-ads-for-the-channel\/\">Google Ads for the Channel<\/a><\/strong><span>\u00a0to your TCMA package to open another uniquely effective source of traffic to your campaign landing pages and drive even more leads to your partners.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2021\/04\/TCMA-Demmand-Gen-Center_5.png&#8221; alt=&#8221;TCMA&#8221; title_text=&#8221;TCMA-Demmand-Gen-Center_5&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-5dcddc52-91c9-4095-8d66-1b08104a92ec&#8221; custom_padding=&#8221;0vw||0vw||false|false&#8221; global_colors_info=&#8221;{%22gcid-5dcddc52-91c9-4095-8d66-1b08104a92ec%22:%91%22background_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;238722d7-5e76-4dbf-9985-cce26006a91d&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Showcase Syndication&#8221; image=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/11\/TCMA-Showcase-Syndication-sm-icon.png&#8221; _builder_version=&#8221;4.13.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;b7f6b12a-7d10-4667-a75a-add2fea51c8e&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwMyJ9fQ==@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>This central feature enables you to manage one dynamic microsite (Showcase) for your business, complete with lead generation, that partners can syndicate on their domain or use as campaign landing pages. Each lead captured is automatically routed directly to the right partner within their Lead Management dashboard.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Email Campaigns&#8221; image=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/11\/TCMA-Email-Campaigns-sm-icon.png&#8221; _builder_version=&#8221;4.13.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;b7f6b12a-7d10-4667-a75a-add2fea51c8e&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwMyJ9fQ==@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner while protecting your branding, making execution quick and simple.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Social Syndication&#8221; image=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/11\/TCMA-Social-Syndication-sm-icon.png&#8221; _builder_version=&#8221;4.13.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;b7f6b12a-7d10-4667-a75a-add2fea51c8e&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwMyJ9fQ==@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Drive even more traffic to your Showcase microsite with fully automated social messages that get posted on your partners&#8217; social accounts. 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Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Lead Management&#8221; image=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/11\/TCMA-Lead-Management-sm-icon.png&#8221; _builder_version=&#8221;4.13.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;b7f6b12a-7d10-4667-a75a-add2fea51c8e&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwMyJ9fQ==@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.&lt;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;238722d7-5e76-4dbf-9985-cce26006a91d&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Journey Orchestration&#8221; image=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2021\/04\/TCMA_Journey_Orchestration.png&#8221; _builder_version=&#8221;4.13.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;b7f6b12a-7d10-4667-a75a-add2fea51c8e&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgwMyJ9fQ==@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. 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transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;105%|105%&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Learn more<\/strong> about how TCMA Demand Generation Center accelerates and automates every step of the marketing lifecycle for vendors, partners and buyers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Channel MarketingImpartner TCMA Demand Generation Center At last, a demand automation solution that your partners will actually adoptCompanies worldwide, have hungered over the promise of amplifying their message through their partners. However, today\u2019s TCMA solutions don\u2019t work for most partners. Partners lack the resources to use or take advantage of valuable TCMA marketing tools. The [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel Marketing - Impartner PRM<\/title>\n<meta name=\"description\" content=\"The Impartner TCMA Demand Generation Center is a powerful way to remove the barriers of adoption to amplify and promote your marketing message. 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