{"id":115373,"date":"2021-10-04T20:54:37","date_gmt":"2021-10-04T20:54:37","guid":{"rendered":"https:\/\/impartner.flywheelsites.com\/?post_type=project&#038;p=115373"},"modified":"2021-10-04T21:07:36","modified_gmt":"2021-10-04T21:07:36","slug":"podcast-ep-008-rod-baptie-shares-his-observations-on-how-the-tech-channel-fast-forwards-to-new-business-models-programs-and-automation","status":"publish","type":"project","link":"https:\/\/impartner.com\/project\/podcast-ep-008-rod-baptie-shares-his-observations-on-how-the-tech-channel-fast-forwards-to-new-business-models-programs-and-automation\/","title":{"rendered":"Podcast Ep. 008 \u2013 Rod Baptie Shares his Observations on how the Tech Channel \u201cFast Forwards\u201d to New Business Models, Programs and Automation"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;TITLE SECTION&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-7cb06fc6-bc99-4aa1-91c0-1daef19a6a1f&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-7cb06fc6-bc99-4aa1-91c0-1daef19a6a1f%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;f08457dd-f8ad-4840-bb38-57abe367d38d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h1>Channel Impresario Rod Baptie Shares his Observations on how the Tech Channel \u201cFast Forwards\u201d to New Business Models, Programs and Automation.<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-1d8118ca-832f-4cf3-91da-882a18865df4&#8243; global_colors_info=&#8221;{%22gcid-1d8118ca-832f-4cf3-91da-882a18865df4%22:%91%22background_color%22%93}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20vw|||false|false&#8221; custom_padding_tablet=&#8221;|0vw||0px|false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.10.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||11px|||&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Watch Here:<\/h3>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtu.be\/r0x12hhzv9k&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||11px|||&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Listen Here:<\/h3>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<iframe loading=\"lazy\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19085225\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ffb618\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|20vw|0px||false|false&#8221; custom_padding_tablet=&#8221;|0vw||0px|false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px|||||&#8221; custom_padding=&#8221;1px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h3>Takeaways:<\/h3>\nFor more than 30 years, Rod Baptie has been at the epicenter of all things channel in the high tech industry. His Baptie Channel Focus events are must stops for executives, and his Club 50 panel of channel chiefs is one of the most influential and exclusive panels in the information and telecommunications channel industry. A speaker, thought leader and impresario, Baptie is also a member of the Impartner Channel Chief Advisory Board (CCAB). In this LFTE episode, Baptie talks about enduring channel dynamics, the channel\u2019s move to monthly occurring revenue, partner automation platforms, partner priorities in a post-pandemic world and more.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px|||||&#8221; custom_padding=&#8221;1px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Subscribe Here:<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,3_5&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|37vw|||false|false&#8221; custom_padding_tablet=&#8221;|0vw||0px|false|false&#8221; custom_padding_phone=&#8221;&#8221; global_module=&#8221;115338&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/09\/MKT_BlogPost_LFTEPodcast_SpotifyIcon-1.png&#8221; title_text=&#8221;MKT_BlogPost_LFTEPodcast_SpotifyIcon&#8221; url=&#8221;https:\/\/open.spotify.com\/show\/2tXPk1n5R20FvaV3QBodXY?si=43Nw_zG2RYiPnpxO7IVW1Q&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65px&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/09\/MKT_BlogPost_LFTEPodcast_AppleIcon.png&#8221; title_text=&#8221;MKT_BlogPost_LFTEPodcast_AppleIcon&#8221; url=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/09\/MKT_BlogPost_LFTEPodcast_AppleIcon.png&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60px&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px|||||&#8221; custom_padding=&#8221;1px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h3>Episode Outline:<\/h3>\n<p><span>[00:06] Intro from T.C. Doyle<\/span><br \/><span>[00:38] Rod Baptie introduces Baptie &amp; Co. and its mission<\/span><br \/><span>[01:22] Baptie talks about enduring channel issues<\/span><br \/><span>[02:58] The channel community\u2019s biggest change: recurring revenue<\/span><br \/><span>[04:25] Behavioral partner modeling and new channel incentives<\/span><br \/><span>[05:30] Partner economics in a post-pandemic world<\/span><br \/><span>[05:04] Specific PRM capabilities that make a difference<\/span><br \/><span>[09:09] How the role of a channel chief is changing<\/span><br \/><span>[12:00] Why channel automation is key to creating superior partner experiences<\/span><br \/><span>[13:47] Inevitable changes that were fast-tracked by the pandemic<\/span><br \/><span>[14:56] T.C.\u2019s closing remarks<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Featuring:<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;19px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/05\/Rod-B-copy-e1590522908775.jpg&#8221; alt=&#8221;Rod Baptie Founder, Baptie &#038; Co.&#8221; title_text=&#8221;Rod B copy&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p><strong>Rod Baptie<\/strong><br \/><span>Founder, Baptie &amp; Co.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2021\/04\/TC_Doyle_BW.jpg&#8221; alt=&#8221;Dave Taylor&#8221; title_text=&#8221;TC_Doyle_BW&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong>TC Doyle<\/strong><br \/><span>Director of Marketing Communications, Impartner<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Channel Impresario Rod Baptie Shares his Observations on how the Tech Channel \u201cFast Forwards\u201d to New Business Models, Programs and Automation.Watch Here:Listen Here:Takeaways: For more than 30 years, Rod Baptie has been at the epicenter of all things channel in the high tech industry. His Baptie Channel Focus events are must stops for executives, and [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":110392,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[177,183,181],"project_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast Ep. 008 \u2013 Rod Baptie Shares his Observations on how the Tech Channel \u201cFast Forwards\u201d to New Business Models, Programs and Automation - Impartner PRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impartner.com\/project\/podcast-ep-008-rod-baptie-shares-his-observations-on-how-the-tech-channel-fast-forwards-to-new-business-models-programs-and-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Ep. 008 \u2013 Rod Baptie Shares his Observations on how the Tech Channel \u201cFast Forwards\u201d to New Business Models, Programs and Automation - Impartner PRM\" \/>\n<meta property=\"og:description\" content=\"Bike Repair Layout PackGlobal Presets UI Style GuideThis global presets style guide is a great way to start a new web design project! 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