The single most important ingredient to maintain partners though a pandemic: Humanity. Technology, products, sales enablement, and other standard channel management fundamentals are critical to helping vendors and partners make it through this pandemic. But as the situation eases, it\u2019s the humanity and compassion with which vendors treat their partners that will determine whether you maintain their loyalty when choices are easier.<\/p>\n
Listen to this podcast with Rod Baptie, President and Founder of Baptie & Co. and Channel Chief Advisory Board member and Kerry Desberg, CMO of Impartner, for a short, but in-depth conversation on why vendors who not only meet partners\u2019 needs functionally but also with flexibility and compassion, help what are often smaller businesses survive in extreme market conditions will emerge most powerfully in the end.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.10.6″ _module_preset=”default” custom_padding=”2px||27px|||” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.10.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.11.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]