{"id":115130,"date":"2021-10-02T19:57:44","date_gmt":"2021-10-02T19:57:44","guid":{"rendered":"https:\/\/impartner.flywheelsites.com\/?post_type=project&#038;p=115130"},"modified":"2021-10-23T18:50:49","modified_gmt":"2021-10-23T18:50:49","slug":"podcast-why-a-channel-is-critical-to-saas-companies","status":"publish","type":"project","link":"https:\/\/impartner.com\/project\/podcast-why-a-channel-is-critical-to-saas-companies\/","title":{"rendered":"Podcast \u2013 Why a Channel Is Critical to SaaS Companies"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;4.10.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-1d8118ca-832f-4cf3-91da-882a18865df4&#8243; global_colors_info=&#8221;{%22gcid-1d8118ca-832f-4cf3-91da-882a18865df4%22:%91%22background_color%22%93}&#8221;][et_pb_column type=&#8221;2_3&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner _builder_version=&#8221;4.10.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;4.10.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Podcast<\/h3>\n<h1>Why a Channel Is Critical to SaaS Companies<\/h1>\n<h3>Dave R Taylor, Chief Marketing Officer, Impartner | Theresa Caragol, CEO\/Founder, Achieve Unite<\/h3>\n<p>SaaS companies are exploding but those without a diverse go to market strategy risk being left behind. Both a direct AND an indirect channels are key to amplifying growth and maintaining first mover advantage, according to a bold new eBook authored by top channel strategy firm AchieveUnite. Listen to this podcast with AchieveUnite CEO Theresa Caragol and Impartner CMO Dave R Taylor as they discuss the ebook and how to get the 555 on why channels are critical to SaaS companies, how they are different and what to do about it.<\/p>\n<p>Join the experts in our \u2018Build a Better Channel Series\u2019 as they break down the importance of a partner-centric approach to channel sales.<\/p>\n<p>Join the experts in our \u2018Build a Better Channel Series\u2019 as they break down the importance of a partner-centric approach to channel sales.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.10.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2px||27px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.10.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.11.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<script src=\"\/\/app-ab34.marketo.com\/js\/forms2\/js\/forms2.min.js\"><\/script><!-- [et_pb_line_break_holder] --><\/p>\n<form id=\"mktoForm_1242\"><\/form>\n<p><!-- [et_pb_line_break_holder] --><script>MktoForms2.loadForm(\"\/\/app-ab34.marketo.com\", \"008-TOF-219\", 1242);<!-- [et_pb_line_break_holder] -->MktoForms2.whenReady(function (form){<!-- [et_pb_line_break_holder] --> \/\/Add an onSuccess handler<!-- [et_pb_line_break_holder] -->  form.onSuccess(function(values, followUpUrl){<!-- [et_pb_line_break_holder] -->   \/\/get the form's jQuery element and hide it<!-- [et_pb_line_break_holder] -->   form.getFormElem().hide();<!-- [et_pb_line_break_holder] -->   document.getElementById('confirmform').style.visibility = 'visible';<!-- [et_pb_line_break_holder] -->   \/\/return false to prevent the submission handler from taking the lead to the follow up url.<!-- [et_pb_line_break_holder] -->   return false;<!-- [et_pb_line_break_holder] --> });<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"confirmform\" style=\"visibility:hidden;\"><iframe loading=\"lazy\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7992740\/height\/90\/theme\/custom\/thumbnail\/no\/preload\/no\/direction\/backward\/render-playlist\/no\/custom-color\/ffb618\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe><\/div>\n<p>[\/et_pb_code][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Featuring:<\/h3>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;19px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2018\/12\/DaveTaylor-Headshot-square.jpg&#8221; alt=&#8221;Dave Taylor&#8221; title_text=&#8221;DaveTaylor-Headshot-square&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Dave R Taylor<\/strong><br \/>CMO, Impartner<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;2_3&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2020\/05\/theresa-copy.jpg&#8221; alt=&#8221;Dave Taylor&#8221; title_text=&#8221;theresa copy&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Theresa Caragol<\/strong><br \/>\nCEO\/Founder, Achieve Unite[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/impartner.com\/wp-content\/uploads\/2018\/12\/podcast-555.png&#8221; alt=&#8221;tegile&#8221; title_text=&#8221;podcast-555&#8243; _builder_version=&#8221;4.11.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcast Why a Channel Is Critical to SaaS Companies Dave R Taylor, Chief Marketing Officer, Impartner | Theresa Caragol, CEO\/Founder, Achieve Unite SaaS companies are exploding but those without a diverse go to market strategy risk being left behind. Both a direct AND an indirect channels are key to amplifying growth and maintaining first mover [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":3502,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[177,181],"project_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast \u2013 Why a Channel Is Critical to SaaS Companies - Impartner PRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impartner.com\/project\/podcast-why-a-channel-is-critical-to-saas-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast \u2013 Why a Channel Is Critical to SaaS Companies - Impartner PRM\" \/>\n<meta property=\"og:description\" content=\"Bike Repair Layout PackGlobal Presets UI Style GuideThis global presets style guide is a great way to start a new web design project! 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