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\u201cThe new route to becoming chief executive is\u2026through channel sales. Over the next 10 years that is where you are going to see them\u201d says Marcus Cauchi, in reference to channel chiefs and channel sales people. Cauchi is the author of the new book, Making Channel Sales Work: Ten Tools to Create a World-Class Third-Party Selling Program. Join him and Impartner\u2019s Olivier Choron in this podcast as they discuss why the job of a channel manager is the hardest sales job out there, how to overcome the challenges faced by those in this role and why, more and more — it\u2019s the path to the top slot in any company.<\/p>\n
Join the experts in our \u2018Build a Better Channel Series\u2019 as they break down the importance of a partner-centric approach to channel sales.<\/p>\n
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